Search Engine Optimization (SEO)

UniformMarket offers search engine optimization and marketing assistance to UMSS store owners. SEO work is a moving target and iterative process. The steps outlined below provide UniformMarket suggestions for achieving higher search engine rankings; but there are no guarantees.

SEO COMPONENTS

ESTIMATED
HOURS

Baseline Ranking

UniformMarket will use reporting technologies to provide Store Owner a clear picture of the site's current organic rankings in the search engines. This includes positions on search engines such as Google, Yahoo! and MSN. UniformMarket will also determine current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of SEO efforts and to gain insight about Store Owner's Site existing search engine visibility.

1

Keyword Identification

UniformMarket, in combination with Store Owner, will identify keyword phrases likely to be used by potential customers. The number of key words and phrases is variable. This list will be comprised of keyword phrases suggested by Store Owner as well as phrases found while researching industry and competing sites.

4 to 12

Meta Tag Creation

UniformMarket, in combination with Store Owner, will create META information including Title, Description and Keywords.

2

Robots.txt Creation

UniformMarket will create and install the /robots.txt file to give instructions about the site to web robots.

1

Page Optimization

UniformMarket will optimize your home page and a number of top level content pages to include accurate keyword density, text and images. UniformMarket will implement Bread Crumbs on Category and Product Detail pages to increase SEO.

4 to 12

Site Map Creation

UniformMarket will generate Site map for inclusion in site for use by web bots indexing Store Owner site.

2

Search Engine Submissions

Hand submissions to top search such as MSN, Yahoo!, Ask and Google.

1

TOTALONE TIME ESTIMATE

SEO Setup Labor Estimate

15 to 30

FEES & FAQs

PRICE

Rank Monitoring

UniformMarket will use reporting technologies to monitor search engine rankings each month and fine tune keywords, meta-data and page optimization. Adjustments are made based on goals as related to rankings and generated parallel traffic.

$80 per month

UniformMarket Staff Labor

Create content or programming of components described above.

$80 per hour

 What Is The Time Frame?

Baseline ranking reports of your web site will usually take 1 to 2 days, once the report is done it will be emailed to you and you will be notified of the steps we will do next with a time frame.

We will then work on your Keyword Identification and Meta Tags. This phase usually takes one week. Page Optimization adds another week.

Once the above is complete your web site will be submitted to major search engines.

When Will I See Results?

Results time frame depend on the general competition of your web site keywords. Our SEO service will show results within a few weeks for some search engines, and it could take months for other search engines because of their Page Rank criteria, you will be notified in Email all along the process.