Search Engine Advertising (SEA)

UniformMarket offers search engine advertising and marketing assistance to UMSS store owners. The advertising budget is, of course, set by the store owner. UniformMarket fees are calculated accordingly.

SEA COMPONENTS

ESTIMATED
HOURS

Pay Per Click (PPC) Campaigns

UniformMarket sets up your advertising campaign to operate on Google AdWords and/or Yahoo! Sponsored Search

Keyword Discovery - Research uncovers the words and phrases
people use to find the products and services you offer.

Campaign Creative - UniformMarket develops your text ads campaign, based on your objectives and budget, including all setup and writing targeted ads for each keyword.

1 to 6

Create Landing Pages

UniformMarket creates more targeted content for advertising campaigns to link to; which increases conversion rates of click-throughs to orders.

Site Buying Analysis - Review and streamline the steps to help customers buy from you online.

Landing Page Optimization - Writing keyword-driven, optimized landing pages specifically targeted for your PPC ad campaigns

2 to 12

TOTAL ONE TIME ESTIMATE

SEA Setup Labor Estimate

3 to 18

FEES & FAQs

PRICE

PPC Ad Costs

The store owner sets their budget for how much per month they wish to spend on advertising. The cost per click is determined by Yahoo! And Google based on a variety of criteria such as word popularity, word demand and ad positioning.

It is recommended that a company invest no less than $200 per month in a PPC program; but over time a well crafted PPC campaign will return orders proportionally to dollars spent on advertising.

$200+ per month

Ad Program Monitoring

UniformMarket will monitor ads and report on their performance each month. Based on reports UniformMarket will adjust ads, recommend changes and fine tune landing pages.

$80 per month

UniformMarket Staff Labor

Create content or programming of components described above.

$80 per hour

What Is The Time Frame?

UniformMarket needs anywhere from one to three weeks to design and develop a quality PPC ad campaign.

Once approved the campaign will typically go live in a matter of hours.

When Will I See Results?

Results time frame depend on the general competition of your web site keywords.

A PPC ad campaign should see results within days, but may require months of monitoring and adjustments to yield best results.